Encourage the progressive engagement of your customers and retain them with exclusive offers and services that are dedicated to them according to their status
Principles
In this type of loyalty solution, earned points allow you to progress through a pyramid of levels, called statuses, and thus access increasing value privileges. These are services or exclusive offers on the brand's products, partners, or on selected offers in a universe consistent with the brand and the target.
Advantages
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Acknowledge your customers value
Acknowledge your customers value
Granting status is a more permanent and lasting distinction than crediting points. By reaching a status, your customers know that their loyalty and commitment have been recognised.
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Reward all levels of engagement
Reward all levels of engagement
From the new client enrolled in the programme to the VIP client, everyone is valued in the program and enjoys dedicated benefits.
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"Gamify" progress in statuses
"Gamify" progress in statuses
By visually presenting progress, giving an overview of the benefits reserved for the higher level, and what remains to be done to achieve it, the programme provides a natural incentive for targets to progress.
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Create a serviceable dimension and "money can't buy”
Create a serviceable dimension and "money can't buy”
Statuses allow access to exclusive services, which only the brand can offer. By prioritizing these services according to the status of the client, the business model can be balanced while giving a strong value to the programme.
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Prioritise access to services and benefits
Prioritise access to services and benefits
Matching the value (and cost) of the privileges and services you offer through the programme with the value of your clients (their statuses) ensures the economic relevance of the programme.
Features
Exclusive gifts
You can choose to give an exclusive gift, chosen from the many possibilities of the Leoo platform, to some of the members of your programme, depending on their segment, a particular action (subscription to a service, for example) or even a personal event such as their birthday.
Gamification
Use a tone and game-inspired mechanics to energise and make your programme more attractive: goals, levels, badges, bonuses, boosters, micro-challenges, leaderboards, winning moments... vary the animation and make your creativity speak!
Eligibility management
Access to your programme (whether it is a loyalty, rewards or sponsorship programme) may depend on specific conditions, related to the customer's history or status. The platform will manage this eligibility and display the appropriate messages in case of non-eligibility.
Customisation
The relational programme experience can be fully customised according to the profile, activity and preferences of each member. In particular, customising the display of content on the site based on criteria such as: status, profile, purchase history, declared preferences…
Scoring
Benefit from the data analysis capabilities of the customer data platform integrated with the leoo platform to create scores such as: engagement score, influence score, churn probability score... These scores allow you to both manage your programme, segment your customer base, and create customer-specific animation scenarios based on their scores.
Services
Create a true support programme consistent with your activity by offering services through your programme, to all registered members, depending on status, or in exchange for points. You may present and provide access to your own or partner services related to your activity or relevant to your targets.
Statuses
Give your customers a special status, consistent with their commitment to your brand. This status is updated according to the rules you define: periodic update, fixed date or anniversary date of registration, or dynamically as points are earned... a customer's status defines the exclusive content and services that they access through the loyalty programme.
Content enhancement
The relational programme is an ideal channel to create engagement through your content, adapting it, customizing its dissemination, and "gamifying" their consultation. The Leoo platform allows you to target your content by customer segment and across all channels. The CMS built into the platform also allows you to create new ones.
+25%
Turnover
+30%
Customer satisfaction rate
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