Principles

Refer-a-friend is a very simple customer acquisition principle: it involves soliciting your customers to recommend to their friends or contacts to become customers of your company as well. In case of success, sponsors, and eventually the referred person, are rewarded. A referral marketing program allows you to build on the influence potential of your best customers, with a strong impact from customising the prescription.
Referral and advocacy pathways are essentially digital, via all channels, including social media, and can be combined with a points loyalty programme.

Advantages
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Boostez l’acquisition de clients…
Boost customer acquisition…
Boost customer acquisition…

By asking your customers to recommend your brand or products to their loved ones, you benefit from a complementary visibility to other acquisition media.

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… avec un ROI ultra compétitif
... with an ultra competitive ROI
... with an ultra competitive ROI

The cost of rewarding a customer for referring a friend is generally well below the cost of media acquisition for a new client.

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Proposez un parcours de parrainage fluide
Offer a smooth sponsorship journey
Offer a smooth sponsorship journey

Leoo continuously optimises the interfaces and functionality of the sponsorship, to optimise its performance. Sponsorship should be as simple and straightforward as possible.

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Créez un système de récompense incitatif et différencié
Offer attractive rewards
Offer attractive rewards

The reward is the central element of your refer-a-friend programme: it must be consistent, incentive, and proportionate. With a points system and gamification elements, you will encourage your customers to recruit a maximum of sponsored persons.

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Boostez le parrainage via tous les canaux
Boost referrals through all channels
Boost referrals through all channels

Referral must be offered through all your brand's points of contact with your customers: website, application, point of sale... In addition, the customer must be able to share referrals with targeted contacts or his entire network via social media.

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Détectez vos ambassadeurs
Detect your influencers
Detect your influencers

Referrals, proposed or successful, are an important metric to take into account to identify your top clients. Leoo integrates this data for your customers ' scoring.

Features
The performances of refer-a-friend programs

Leverage the customer acquisition solution with the highest ROI

+25%
Average basket of referred-in customers

Referred-in customers spend more than average customers for their first purchase

-18%
Churn rate of sponsored customers

Les clients ayant été recommandé par un proche sont plus fidèle à votre marque

x8
Conversion rate of sponsored customers

Prospects who have been sponsored are easier to convert into customers.

+35%
Budget spent by rewarded sponsors

The loyalty of customers who succeeded in referring their friends is strengthened.

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