Optimise your acquisition cost while rewarding your best customers
By asking your customers to recommend your brand or products to their loved ones, you benefit from a complementary visibility to other acquisition media.
The cost of rewarding a customer for referring a friend is generally well below the cost of media acquisition for a new client.
Leoo continuously optimises the interfaces and functionality of the sponsorship, to optimise its performance. Sponsorship should be as simple and straightforward as possible.
The reward is the central element of your refer-a-friend programme: it must be consistent, incentive, and proportionate. With a points system and gamification elements, you will encourage your customers to recruit a maximum of sponsored persons.
Referral must be offered through all your brand's points of contact with your customers: website, application, point of sale... In addition, the customer must be able to share referrals with targeted contacts or his entire network via social media.
Referrals, proposed or successful, are an important metric to take into account to identify your top clients. Leoo integrates this data for your customers ' scoring.
The points pool system offers great flexibility to incentive and loyalty schemes. It allows beneficiaries to accumulate points and use them with more freedom to choose their rewards, and it allows you to define precise rules for the use of points awarded: validity period, maximum cumulative amount, etc.
Access to your programme (whether it is a loyalty, rewards or sponsorship programme) may depend on specific conditions, related to the customer's history or status. The platform will manage this eligibility and display the appropriate messages in case of non-eligibility.
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
Create a sequence of messages dedicated to welcoming the sponsored person, from the first contact message of a recommended prospect to the personalised congratulatory message of a new sponsored customer. Encourage sponsors in turn. Adapt this sequence to your activity.
Leverage sponsorship to acquire new customers, by conditioning the reward of the sponsor and / or sponsored person to their first purchase.
Create a referral mechanism to encourage prospects (or customers) to join your relational programme.
For some activities, the role of the salesperson is essential to turn a prospect into a customer. This is why the sponsorship module of the Leoo platform allows the consultant to be integrated into the device: the referrals are then transmitted as lead prospects to the sales consultant, according to defined rules, and the latter can validate the sponsorship through its usual management tool.
As part of the sponsorship, you can freely configure the reward of the sponsor and sponsored person. For example, you can choose to award loyalty points to the sponsor for each successful referral, and a welcome offer to the sponsored person.
Allow sponsors to know the status of each of their sponsorship proposals and track the history of their sponsorships in their connected space.
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