Optimise your acquisition cost while rewarding your best customers with a referral platform
Principles
Refer-a-friend is a very simple customer acquisition principle: it involves soliciting your customers to recommend to their friends or contacts to become customers of your company as well. In case of success, sponsors, and eventually the referred person, are rewarded. A referral marketing program allows you to build on the influence potential of your best customers, with a strong impact from customising the prescription.
Referral and advocacy pathways are essentially digital, via all channels, including social media, and can be combined with a points loyalty programme.
Advantages
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Boost customer acquisition…
Boost customer acquisition…
By asking your customers to recommend your brand or products to their loved ones, you benefit from a complementary visibility to other acquisition media.
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... with an ultra competitive ROI
... with an ultra competitive ROI
The cost of rewarding a customer for referring a friend is generally well below the cost of media acquisition for a new client.
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Offer a smooth sponsorship journey
Offer a smooth sponsorship journey
Leoo continuously optimises the interfaces and functionality of the sponsorship, to optimise its performance. Sponsorship should be as simple and straightforward as possible.
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Offer attractive rewards
Offer attractive rewards
The reward is the central element of your refer-a-friend programme: it must be consistent, incentive, and proportionate. With a points system and gamification elements, you will encourage your customers to recruit a maximum of sponsored persons.
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Boost referrals through all channels
Boost referrals through all channels
Referral must be offered through all your brand's points of contact with your customers: website, application, point of sale... In addition, the customer must be able to share referrals with targeted contacts or his entire network via social media.
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Detect your influencers
Detect your influencers
Referrals, proposed or successful, are an important metric to take into account to identify your top clients. Leoo integrates this data for your customers ' scoring.
Features
Points pool
The points pool system offers great flexibility to incentive and loyalty schemes. It allows beneficiaries to accumulate points and use them with more freedom to choose their rewards, and it allows you to define precise rules for the use of points awarded: validity period, maximum cumulative amount, etc.
Eligibility management
Access to your programme (whether it is a loyalty, rewards or sponsorship programme) may depend on specific conditions, related to the customer's history or status. The platform will manage this eligibility and display the appropriate messages in case of non-eligibility.
CRM integration
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
Marketing automation
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
On-boarding the sponsored person
Create a sequence of messages dedicated to welcoming the sponsored person, from the first contact message of a recommended prospect to the personalised congratulatory message of a new sponsored customer. Encourage sponsors in turn. Adapt this sequence to your activity.
Sponsorship of a new client
Leverage sponsorship to acquire new customers, by conditioning the reward of the sponsor and / or sponsored person to their first purchase.
Sponsorship of a new registered member
Create a referral mechanism to encourage prospects (or customers) to join your relational programme.
Sponsorship via a sales person
For some activities, the role of the salesperson is essential to turn a prospect into a customer. This is why the sponsorship module of the Leoo platform allows the consultant to be integrated into the device: the referrals are then transmitted as lead prospects to the sales consultant, according to defined rules, and the latter can validate the sponsorship through its usual management tool.
Reward of the sponsor and the sponsored person
As part of the sponsorship, you can freely configure the reward of the sponsor and sponsored person. For example, you can choose to award loyalty points to the sponsor for each successful referral, and a welcome offer to the sponsored person.
Follow-up of sponsored persons
Allow sponsors to know the status of each of their sponsorship proposals and track the history of their sponsorships in their connected space.
The performances of refer-a-friend programs
Leverage the customer acquisition solution with the highest ROI
+25%
Average basket of referred-in customers
Referred-in customers spend more than average customers for their first purchase
-18%
Churn rate of sponsored customers
Les clients ayant été recommandé par un proche sont plus fidèle à votre marque
x8
Conversion rate of sponsored customers
Prospects who have been sponsored are easier to convert into customers.
+35%
Budget spent by rewarded sponsors
The loyalty of customers who succeeded in referring their friends is strengthened.
Explore our customer stories
