Enrich and personalise your customers' experience
Principles
To maintain and strengthen the relationship with your customers over time, it is essential to adapt and enhance your content by disseminating it in a personalized way according to the context of each. In a relational approach to your content, reading and sharing your content can also be rewarding actions, and some exclusive content can be reserved for your best customers.
Advantages
By customizing your content, integrating it into your relational programme, or even encouraging their consultation, you will significantly increase their impact.
Complete the transactional component of your loyalty programme with contents and services to accompany your customers in the handling of your products; create an emotional dimension, thanks to the rich content in connection with your brand universe.
With customer data captured by the relational programme, enrich your customers' profile in terms of interests or affinities with your product lines; exploit Leoo's customization possibilities across all channels.
Features
Promote your content by selectively delivering it to your targets, based on their status.
Use a tone and game-inspired mechanics to energise and make your programme more attractive: goals, levels, badges, bonuses, boosters, micro-challenges, leaderboards, winning moments... vary the animation and make your creativity speak!
Engaging your targets also involves social media interactions. Allow your members to sign up for your programme with their social media accounts, and reward positive interactions on these platforms, such as likes and shares of your content.
The relational programme experience can be fully customised according to the profile, activity and preferences of each member. In particular, customising the display of content on the site based on criteria such as: status, profile, purchase history, declared preferences…
The relational programme is an ideal channel to create engagement through your content, adapting it, customizing its dissemination, and "gamifying" their consultation. The Leoo platform allows you to target your content by customer segment and across all channels. The CMS built into the platform also allows you to create new ones.