Promote online registration of your customers
Beyond your digital subscribers, Your audience (non-subscribers and paperweight subscribers) is very wide. The relational programme, based on personalised content or benefits, provides you with a strong lever to motivate the online registration of these contacts, and thus embed them in your CRM (CRM on-boarding) device.
Retain your customers and limit churn
Like any activity based on a subscription logic, customer retention is a key factor of the economic model of media players. Limiting the churn of a subscriber requires the activation of different levers upstream (optimisation of the rate of consumption of content, access to benefits) and at the time of the re-subscription period.
Promote your content and boost your audience
As a media sector player, you have a valuable asset: your content. Promoting them, by customising their distribution according to the interests and behaviors of customers, increases their impact and audience. That's why creating a relational programme that better qualifies your audience's interests and personalises the presentation of content is essential.
Increase the value of your customer capital to better monetise it
Audience knowledge is increasingly central to media activity: increasing the audience is no longer enough, it is also a matter of being able to better target through a better knowledge of each visitor or reader identified. Thus, increasing the accuracy of targeting through more secure identification and richer data collected, increases the value of your media to advertisers.
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