To retain your customers and make them prescripters of your products, you need to recognise and reward demonstrations of their commitment to your brand. Any positive action such as viewing or sharing content, using your products, testimonials, or organizing a demonstration workshop can be rewarded based on its importance. The global view of a customer's activity allows you to define their engagement rate to your brand.
In the scheme of home sales, the creation of workshops is an essential goal. It is therefore vital to rely on an animation device that motivates and facilitates the creation of workshops by customers and the invitation of their contacts to discover the products.
Prescription between customers is central to the marketing model of direct selling. This is why sponsorship fits perfectly into the customer journey of brands in this sector. Sponsorship can supplement the acquisition levers, for example by increasing the base of opt-in prospects.
In the direct sales sector, advisors have a special status: they are ambassador clients themselves, and can be assimilated to a sales force. It is essential to involve them in the relational programme aimed at your customers, while creating an animation aimed at enhancing or even rewarding their performance in terms of creating workshops, sponsorships, and of course sales achieved.
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