Reduce churn by better understanding its reasons, identifying at-risk customers, and activating the right loyalty levers at key moments
Take advantage of interactions with your customers through the relational programme to offer surveys regularly and at key moments, and therefore measure the level of satisfaction of your customers.
The CDP of your relationship programme allows you to set up a churn risk scoring algorithm, based on data such as the level of satisfaction, the evolution of the level of engagement, and global data such as the seniority of the relationship.
Once the churn risk is detected, the loyalty programme is also the perfect tool to transmit to the customer, via the right channel and in an individualised way, a message and an offer to re-engage or compensate for a reason of dissatisfaction.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
Benefit from the data analysis capabilities of the customer data platform integrated with the leoo platform to create scores such as: engagement score, influence score, churn probability score... These scores allow you to both manage your programme, segment your customer base, and create customer-specific animation scenarios based on their scores.
Create surveys and micro-surveys directly with the programme's back office. Broadcast them in a targeted way and through all channels: banner on your site, e-mail, text message... Collect data to qualify your audience and better understand their expectations. You can maximize the response rate by awarding points to respondents.
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