Principles

Customer attrition is a phenomenon common to all activities, which can be limited by activating certain levers of a relational programme. By consolidating the data of your customers, especially relational (contacts with customer service, surveys) and the evolution of engagement on the various points of contact with the brand, customers at risk can be identified. By offering personalised rewards and benefits during critical phases, a relationship programme can maximize retention.

Advantages

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Promote information retrieval
Promote information retrieval

Take advantage of interactions with your customers through the relational programme to offer surveys regularly and at key moments, and therefore measure the level of satisfaction of your customers.

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Identify at-risk customers
Identify at-risk customers

The CDP of your relationship programme allows you to set up a churn risk scoring algorithm, based on data such as the level of satisfaction, the evolution of the level of engagement, and global data such as the seniority of the relationship.

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Limit churn with adapted relational scenarios
Limit churn with adapted relational scenarios

Once the churn risk is detected, the loyalty programme is also the perfect tool to transmit to the customer, via the right channel and in an individualised way, a message and an offer to re-engage or compensate for a reason of dissatisfaction.

Features

+10%
Customer retention rate
20%
Reactivated customers
+50%
Satisfaction of reached customers

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