Strengthen the bond with your targets by rewarding all positive actions
Principles
The engagement programme is an extension of the points program that takes into account a wide range of actions of customers towards the brand, independently or in addition to their purchases: responses to surveys, answers to questions on a forum, sharing an opinion on a product, participation in events on and off-line, visits to points of sale, or even likes and shares on social networks…
Advantages
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Reward engagement in a holistic way
Reward engagement in a holistic way
Consider all of your targets ' positive interactions with your brand, and proportionally through a specific scale.
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Create a lasting bond with your targets
Create a lasting bond with your targets
Even when the frequency of purchase is low, give your customers opportunities to interact regularly with your brand. And embark fans of your brands even before their first purchase.
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Identify and value your ambassadors
Identify and value your ambassadors
By valuing each engagement action, create the conditions for you to recognize and segment your best customers.
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Increase the influence of your best customers
Increase the influence of your best customers
Some engagement actions, such as product reviews or sharing your content on social media, is as much important as a purchase. Exhort them to make it an asset to gain new customers
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Increase the audience of your content
Increase the audience of your content
Enrich your relational programme with your content and maximize its impact through personalisation, omnichannel orchestration and content gamification.
Features
Events and invites
Promote your events (workshops, previews, private sales, visits to private places, etc.), and manage your invites through a dedicated module of the Leoo platform. Create invites based on your customers' status, or integrate them as a reward option in exchange for points.
Forum
Complete the site of your relational programme with a forum section, so that connected members can ask and answer questions from the community. Forum interactions can be rewarded with points and badges. This behavioral data can also be integrated into the calculation of your customers ' engagement score.
Gamification
Use a tone and game-inspired mechanics to energise and make your programme more attractive: goals, levels, badges, bonuses, boosters, micro-challenges, leaderboards, winning moments... vary the animation and make your creativity speak!
Social media integration
Engaging your targets also involves social media interactions. Allow your members to sign up for your programme with their social media accounts, and reward positive interactions on these platforms, such as likes and shares of your content.
Sponsorship
The sponsorship module of the Leoo platform allows you to design the prescription path that suits your activity: sponsorship by sponsor code sharing, by individual recommendation or by sponsor name sharing at the initiative of the sponsored person... All of these routes are possible, and can be seamlessly integrated with your site.
Commitment Score
The engagement score is a key data of a loyalty programme: it is a synthetic indicator to measure the overall activity of a member of the programme towards your brand (purchases, visits, viewing content, sponsorships, social media interactions...). It allows you to measure the overall activity of your programme and segment your audience based on this criterion.
Survey
Create surveys and micro-surveys directly with the programme's back office. Broadcast them in a targeted way and through all channels: banner on your site, e-mail, text message... Collect data to qualify your audience and better understand their expectations. You can maximize the response rate by awarding points to respondents.
Content enhancement
The relational programme is an ideal channel to create engagement through your content, adapting it, customizing its dissemination, and "gamifying" their consultation. The Leoo platform allows you to target your content by customer segment and across all channels. The CMS built into the platform also allows you to create new ones.
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Engagement through content
Views, shares, likes, comments on social networks
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Time spent reading content
Personalization and gamification of the content allow you to value your brand content.
+50%
Answers to surveys
Proposing surveys at the right time in the customer journey increase the answer rate.
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