Principles

The engagement programme is an extension of the points program that takes into account a wide range of actions of customers towards the brand, independently or in addition to their purchases: responses to surveys, answers to questions on a forum, sharing an opinion on a product, participation in events on and off-line, visits to points of sale, or even likes and shares on social networks…

Advantages
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Récompensez l'engagement de façon globale
Reward engagement in a holistic way
Reward engagement in a holistic way

Consider all of your targets ' positive interactions with your brand, and proportionally through a specific scale.

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Créez un lien durable avec vos cibles
Create a lasting bond with your targets
Create a lasting bond with your targets

Even when the frequency of purchase is low, give your customers opportunities to interact regularly with your brand. And embark fans of your brands even before their first purchase.

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Identifiez et valorisez vos meilleurs clients
Identify and value your ambassadors
Identify and value your ambassadors

By valuing each engagement action, create the conditions for you to recognize and segment your best customers.

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Amplifiez l’influence de vos meilleurs clients
Increase the influence of your best customers
Increase the influence of your best customers

Some engagement actions, such as product reviews or sharing your content on social media, is as much important as a purchase. Exhort them to make it an asset to gain new customers

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Augmentez l'audience de vos contenus
Increase the audience of your content
Increase the audience of your content

Enrich your relational programme with your content and maximize its impact through personalisation, omnichannel orchestration and content gamification.

Features
x3
Engagement through content

Views, shares, likes, comments on social networks

x2
Time spent reading content

Personalization and gamification of the content allow you to value your brand content.

+50%
Answers to surveys

Proposing surveys at the right time in the customer journey increase the answer rate.

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