Support and reward the performance of your distribution network
Principles
Your network of sales partners is an essential link to your economic performance. Creating a programme dedicated to the managers and sellers of your distribution networks allows to establish a communication channel to strengthen your positioning and your brand preference, as well as supporting them with services and content to increase their ability to sell better (”Sales enablement"). It is also an essential lever to encourage sell-in and sell-out while collecting transactional data of your end customers.
Advantages
Creating a programme in red thread allows to give a framework and a structure to the incentive of your distributors, to adapt the scale to each network, and to combine the incentive with a communication and content device.
Train your Network's vendors by delivering targeted sales support content and encouraging self-training.
Your programme is a way to facilitate access to your services and events, and to enhance them through a system of points or statuses
Your programme allows you to create a direct bond with the sellers of your partners, in order to broadcast branded content and product content in a personalised way.
Rewarding the sell - out motivates the recording of sales data by the managers or sellers of your distributors.
By creating a program for your distributors and collecting sell-out data, you create a base that can fuel both a challenge for your own sales force and a loyalty programme for end customers
Features
The points scales allow you to define the ”generosity" of your loyalty programme in a detailed manner: based on purchase amounts, references or product ranges, or for each type of positive actions towards your brand.
The Leoo platform allows you to configure loyalty point bonuses during key moments: programme registration, upgrading, achieving a goal, reactivating a customer... these bonuses allow you to automatically energise the activity of your program members.
You can set up boosters campaigns, for example to support a launch, a commercial news dedicated to a product range or re-launch sponsorship, by temporarily increasing the amount of points awarded. Just define the action or product you want to promote, the period and the coefficient of the booster.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Promote your events (workshops, previews, private sales, visits to private places, etc.), and manage your invites through a dedicated module of the Leoo platform. Create invites based on your customers' status, or integrate them as a reward option in exchange for points.
Use a tone and game-inspired mechanics to energise and make your programme more attractive: goals, levels, badges, bonuses, boosters, micro-challenges, leaderboards, winning moments... vary the animation and make your creativity speak!
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
The Leoo platform allows you to simply integrate your company's data (product repositories, geographical areas, sales database, sales data...), in order to design a truly tailor-made relational programme. Check out the platform's integration possibilities.
The catalogue of offers integrated with the Leoo platform includes in particular specific services for professionals: legal services, marketing, team building, training... You can also add to it the professional services that your company or your partners can offer.
The relational programme is an ideal channel to create engagement through your content, adapting it, customizing its dissemination, and "gamifying" their consultation. The Leoo platform allows you to target your content by customer segment and across all channels. The CMS built into the platform also allows you to create new ones.