Make your brand shine and strengthen its image by identifying and soliciting your influencers
Principles
The ambassadors programme combines elements of the status, engagement and sponsorship programmes. It consists of identifying the customers who speak the best about your brand, to treat them in a special manner and to solicit them about it to make your brand shine and promote the conversion of new customers. They will help you collect accurate feedback and better understand your target, respond to leads on forums and social networks, or post comments on review platforms.
Advantages
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Identify and retain your best customers
Identify and retain your best customers
Your most active and influential customers are the ones you need to satisfy and retain first and foremost. Create a programme to identify and pamper them.
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Highlight your ambassadors
Highlight your ambassadors
Your ambassadors are a separate audience : they know your products very well, will be happy to share their stories with your brands and products and participate to your events.
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Increase your leads conversion
Increase your leads conversion
Nothing is more powerful to convert a prospect than the positive and authentic testimony of another satisfied customer. Integrating the experience sharing of your ambassador customers in the purchasing process of your products will significantly increase your transformation rate.
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Get valuable insights
Get valuable insights
Who will give you an opinion as accurate and authentic as those of your customers who know your products best and are committed to advancing you to stay true to your brand and products? Identifying your ambassadors and creating a relationship with them will allow you to stay in touch with your market and your targets.
Features
Exclusive gifts
You can choose to give an exclusive gift, chosen from the many possibilities of the Leoo platform, to some of the members of your programme, depending on their segment, a particular action (subscription to a service, for example) or even a personal event such as their birthday.
Events and invites
Promote your events (workshops, previews, private sales, visits to private places, etc.), and manage your invites through a dedicated module of the Leoo platform. Create invites based on your customers' status, or integrate them as a reward option in exchange for points.
Forum
Complete the site of your relational programme with a forum section, so that connected members can ask and answer questions from the community. Forum interactions can be rewarded with points and badges. This behavioral data can also be integrated into the calculation of your customers ' engagement score.
Social media integration
Engaging your targets also involves social media interactions. Allow your members to sign up for your programme with their social media accounts, and reward positive interactions on these platforms, such as likes and shares of your content.
Sponsorship
The sponsorship module of the Leoo platform allows you to design the prescription path that suits your activity: sponsorship by sponsor code sharing, by individual recommendation or by sponsor name sharing at the initiative of the sponsored person... All of these routes are possible, and can be seamlessly integrated with your site.
Scoring
Benefit from the data analysis capabilities of the customer data platform integrated with the leoo platform to create scores such as: engagement score, influence score, churn probability score... These scores allow you to both manage your programme, segment your customer base, and create customer-specific animation scenarios based on their scores.
Content enhancement
The relational programme is an ideal channel to create engagement through your content, adapting it, customizing its dissemination, and "gamifying" their consultation. The Leoo platform allows you to target your content by customer segment and across all channels. The CMS built into the platform also allows you to create new ones.
Explore our customer stories
