We accompany you upstream of your project to get a clear picture of your relational marketing strategy and of your existing devices performance. We audit all customer paths and tools of your relational programmes, to help you define and plan their evolution.
Our experience of relational programmes, across all types of relational programmes and sectors, and our culture of performance, have allowed us to identify many use cases and performance indicators that allow us to provide you with an illuminating benchmark for your project.
With our multi-sector experience in loyalty, we help you define your objectives and the business model of your programme: growth levers, measurement indicators, performance potential. We design for you the relevant indicators for measuring performance and return on investment (ROI).
Modeling and monitoring the profitability of a relational programme is essential. We support you in this brainstorming, with tools that we have designed to facilitate the design and updating of a real business plan, articulated around key performance indicators measured through the Leoo platform.
Creation and design
Your performance also depends on the emotion created by the customer experience and the impact of your communications. That is why we put creation and UX design at the heart of our reflections and accompany you in the design of your relational programme.
Leoo supports you in the design of precise and relevant use cases, in order to give meaning to the marketing data collected and the devices implemented. We help you, through our methodology, prioritise concrete use cases that have real value for your company and your targets.
The animation of your programme is a key success factor: it must be regular, personalized, and creative. We co-create with you the animation plan of your relationship programme, integrating both the news of your brand and the individualised animation of customers through marketing automation. Animation planning is regularly updated and monitored.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
The Leoo platform allows you to create all your email templates, benefiting from the contents of your programme, and to schedule and customise your email campaigns and automated email scenarios directly thanks to the data of the programme's Customer Data Platform (data of customer profiles, segments, actions carried out in the program...). You can also choose to use your own email routing tool while leveraging the Leoo platform's rules engine to script submissions using web hooks (see integration possibilities).
The Leoo platform includes a back office to configure your campaigns or marketing scenarios via text messages. Campaign performance data is aggregated with the rest of the programme data for a 360° view of performance.
Add mails to your omni-channel communication device, whether it's campaigns or custom mails sent automatically based on predefined scenarios, and always according to the communication preferences defined by your targets.
A phone call campaign can be designed and deployed to qualify your customer base, recruit leads or customers in a programme, or deliver a message in a reasoned manner to your customers.
The Leoo platform allows you to digitalise your programme membership card on smartphones by natively integrating Apple Wallet and Google Pay. You can customise the member card information, and use this digital support as an additional channel of personalised communication, with campaigns or automated scenarios: display of offers and personalised content, gain and use of loyalty points in store, invitations. Finally, you can notify members via push notifications of mobile wallet applications.