Manage your customer relationship across all channels
to amplify engagement
Scripting animation through marketing automation
By automating much of customer communication, you'll achieve significantly gain in productivity while creating more responsiveness. Leoo helps you to design the best scenarios and automate them directly via its platform or by exploiting the intelligence of the platform to send messages with your tools if you already have one.
Use campaigns to boost the programme throughout the year
Coordinate your targets throughout the year is a key success factor of your programme. The platform will allow you to implement your animation plan, with many possibilities for gamification, and measure the impact in terms of engagement on your targets.
Orchestrating omnichannel animation
Adapting the use of channels to different contexts, messages, preferences and marketing pressure is essential. Leoo allows you to orchestrate your messages, whether campaigns or automated messages, on all on-and off-line channels, with continuous optimisation of performance.
The Leoo platform allows you to create all your email templates, benefiting from the contents of your programme, and to schedule and customise your email campaigns and automated email scenarios directly thanks to the data of the programme's Customer Data Platform (data of customer profiles, segments, actions carried out in the program...). You can also choose to use your own email routing tool while leveraging the Leoo platform's rules engine to script submissions using web hooks (see integration possibilities).
The Leoo platform includes a back office to configure your campaigns or marketing scenarios via text messages. Campaign performance data is aggregated with the rest of the programme data for a 360° view of performance.
The Leoo platform allows you to digitalise your programme membership card on smartphones by natively integrating Apple Wallet and Google Pay. You can customise the member card information, and use this digital support as an additional channel of personalised communication, with campaigns or automated scenarios: display of offers and personalised content, gain and use of loyalty points in store, invitations. Finally, you can notify members via push notifications of mobile wallet applications.
The Leoo platform allows you to configure scenarios with messages sent as notifications, whether they are push notifications in a mobile application or push notifications through a browser.
A phone call campaign can be designed and deployed to qualify your customer base, recruit leads or customers in a programme, or deliver a message in a reasoned manner to your customers.
Add mails to your omni-channel communication device, whether it's campaigns or custom mails sent automatically based on predefined scenarios, and always according to the communication preferences defined by your targets.
Capitalise on mobile wallets
Digital wallets (Apple Wallet and Google Pay) are very good extensions of loyalty programmes. Leoo integrates them natively to allow the display of key information to each user and especially to take advantage of the impact of these applications to broadcast messages and personalised and geolocation-based offers.
Customise and individualize animation
Customisation is linked to the very nature of customer communication. This is both a customer expectation and a key factor in the performance of each message. Leoo allows you to script an ultra-customised animation by taking advantage of the CDP data richness and the multiple possibilities of customisation via all channels.
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