Yara - Programme de fidélité - Home page
Challenges
  • Basing of end customers
  • Enriching customer knowledge through the data generated by the programme (profiles, product appetites, transactions)
  • Increase revenue by farmer via up-sell and cross-sell
  • Involvement of distributors in the programme
  • Creating a European loyalty programme
Solutions

We have created a B2B loyalty programme interconnected with Salesforce CRM, to encourage customers to sign up and reward their purchases through points exchanged for gifts or professional products and services. Since the programme is European, a scale is defined for each country, and for each product. Distributors are involved in the programme through exclusive bonus systems, and boosters are used to animate the programme during key periods in order to promote diversified sales (cross-sell) and high-value products (up-sell). The ROI of the programme is driven according to specific objectives including up-sell and cross-sell.

 

Yara - Programme de fidélité B2B - E-mail
Results
  • 5 countries
  • 13,000 members
  • Up and cross-sell rates above 50%

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