VINCI Immobilier values its ambassador clients to sponsor new buyers
- Create a fluid sponsorship experience, suitable for real estate buying
- Create an attractive and consistent reward promise with the brand
- Integrate sponsorship into the lead management device
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to create all your email templates, benefiting from the contents of your programme, and to schedule and customise your email campaigns and automated email scenarios directly thanks to the data of the programme's Customer Data Platform (data of customer profiles, segments, actions carried out in the program...). You can also choose to use your own email routing tool while leveraging the Leoo platform's rules engine to script submissions using web hooks (see integration possibilities).
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Use the platform's forms to collect your customers and prospects data: referral forms, quizzes, surveys... you can also choose to reward responses by awarding points, in order to maximise the response rate.
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
Create a sequence of messages dedicated to welcoming the sponsored person, from the first contact message of a recommended prospect to the personalised congratulatory message of a new sponsored customer. Encourage sponsors in turn. Adapt this sequence to your activity.
For some activities, the role of the salesperson is essential to turn a prospect into a customer. This is why the sponsorship module of the Leoo platform allows the consultant to be integrated into the device: the referrals are then transmitted as lead prospects to the sales consultant, according to defined rules, and the latter can validate the sponsorship through its usual management tool.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
As part of the sponsorship, you can freely configure the reward of the sponsor and sponsored person. For example, you can choose to award loyalty points to the sponsor for each successful referral, and a welcome offer to the sponsored person.
By integrating your SSO (Single Sign-On) on the relational program site, you offer a seamless journey to your customers, who can connect with a few clicks and with the identifiers used on other sites and services of your brand.
Allow sponsors to know the status of each of their sponsorship proposals and track the history of their sponsorships in their connected space.
- The VINCI Immobilier sponsorship was launched in September 2019 with a multi-channel media campaign
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