Vinci Immobilier - Programme de parrainage - Home page
Challenges
  • Create a fluid sponsorship experience, suitable for real estate buying
  • Create an attractive and consistent reward promise with the brand
  • Integrate sponsorship into the lead management device
Solutions

We have created a website dedicated to sponsorship connected with the digital ecosystem of VINCI Immobilier (SSO, CRM, sales representatives repository) in order to propose an optimised path for sponsorship, taking into account the different stages of a real estate purchase project, from the taking of appointments to the signature at the notary. The process is completed by relational scenarios in marketing automation for the sponsor and the sponsored person, in particular to welcome the latter and encourage him to become sponsor in turn.

 

Vinci Immobilier - Programme de parrainage - Suivi des filleuls
Results
  • The VINCI Immobilier sponsorship was launched in September 2019 with a multi-channel media campaign

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