Valrhona boosts sales and enhances the status of its exclusive customers
Challenges
- Increase revenue per customer company
- Offer a complete reward system with Valrhona tools and services, as well as a gift shop
- Enhance the status of exclusive customers through statuses
Solutions
The BTOB Cercle V. loyalty programme, deployed in 6 European countries, allows Valrhona customers to log in to take advantage of their points and access rewards and services based on their status. The economic performance of the programme is modelled and updated in a very precise way in order to ensure the return on investment of the actions implemented.
Thanks to the Leoo platform you can give your customers and sales representatives access to a concierge service: they can then request a customised reward and will be accompanied by a Leoo personal shopper.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
The catalogue of offers integrated with the Leoo platform includes in particular specific services for professionals: legal services, marketing, team building, training... You can also add to it the professional services that your company or your partners can offer.
Give your customers a special status, consistent with their commitment to your brand. This status is updated according to the rules you define: periodic update, fixed date or anniversary date of registration, or dynamically as points are earned... a customer's status defines the exclusive content and services that they access through the loyalty programme.
Résultats
- Significantly positive ROI
- Opening the programme to all statuses (including non-exclusive clients)