Valrhona - Programme de fidélité Cercle V - Home page


  • Increase revenue per customer company
  • Offer a complete reward system with Valrhona tools and services, as well as a gift shop
  • Enhance the status of exclusive customers through statuses


The BTOB Cercle V. loyalty programme, deployed in 6 European countries, allows Valrhona customers to log in to take advantage of their points and access rewards and services based on their status. The economic performance of the programme is modelled and updated in a very precise way in order to ensure the return on investment of the actions implemented.


Valrhona - Programme de fidélité Cercle V - Récompenses


  • Significantly positive ROI
  • Opening the programme to all statuses (including non-exclusive clients)

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