Thermomix maintains customer loyalty and boosts their relationship with the consultants
- Encourage customers to meet Thermomix consultants
- Facilitate the organisation of online culinary workshops
- Retain and reward customers who organise culinary workshops
- Acquiring customers through sponsorship
The points scales allow you to define the ”generosity" of your loyalty programme in a detailed manner: based on purchase amounts, references or product ranges, or for each type of positive actions towards your brand.
You can set up boosters campaigns, for example to support a launch, a commercial news dedicated to a product range or re-launch sponsorship, by temporarily increasing the amount of points awarded. Just define the action or product you want to promote, the period and the coefficient of the booster.
Create the website of your relational programme by setting up the Leoo platform while benefiting from a tailor-made design of the site templates, to precisely apply the UX graphic and web charter of your brand.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to create all your email templates, benefiting from the contents of your programme, and to schedule and customise your email campaigns and automated email scenarios directly thanks to the data of the programme's Customer Data Platform (data of customer profiles, segments, actions carried out in the program...). You can also choose to use your own email routing tool while leveraging the Leoo platform's rules engine to script submissions using web hooks (see integration possibilities).
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Promote your events (workshops, previews, private sales, visits to private places, etc.), and manage your invites through a dedicated module of the Leoo platform. Create invites based on your customers' status, or integrate them as a reward option in exchange for points.
Create "instant win" operations to encourage certain specific actions of your programme member: sponsorship, registration of a purchase, sharing of content, participation in an event, etc. Set the campaign period, target, win (gift or points), and the number of winners who will be immediately notified of their win, according to a random award rule.
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
Boost the activity of your programme by launching contests. Simply set them up by defining the period, the targeted profiles, the number of winners, and the types of winnings, in the form of exclusive gifts or bonus points.
The logistics of product orders or rewards is provided directly by Leoo and its partners.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
Gamify the progress of your programme members through the levels. Each time customers reach a new level, it is an opportunity to congratulate them and award them bonus points or higher status.
The sponsorship module of the Leoo platform allows you to design the prescription path that suits your activity: sponsorship by sponsor code sharing, by individual recommendation or by sponsor name sharing at the initiative of the sponsored person... All of these routes are possible, and can be seamlessly integrated with your site.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
The Leoo platform includes a back office to configure your campaigns or marketing scenarios via text messages. Campaign performance data is aggregated with the rest of the programme data for a 360° view of performance.
Create surveys and micro-surveys directly with the programme's back office. Broadcast them in a targeted way and through all channels: banner on your site, e-mail, text message... Collect data to qualify your audience and better understand their expectations. You can maximize the response rate by awarding points to respondents.
Leoo can complement the catalogue of reward sand services by finding and integrating partners specifically tailored to your context and brand, through a dedicated sourcing team.
- More than 185,000 active members after 2 years
- Nearly 200,000 culinary workshops registered in 2 years
- 29%: average click-through rate of programme emails
- + 25%: digitalisation of workshop invitations through the programme
Want to see
a demo or talk about a project ?