Thermomix boosts the performance of its network of consultants

Défis
- Encourage sales by consultants
- Integrate the challenge with a more global platform to manage the organisation of culinary workshops
Solutions
We capitalised on the foundation of the brand's customer loyalty programme to create a complete platform for consultants including both a module to organise culinary workshops (invitation management and participation validation) and a challenge device that rewards sales performance and gives access to a gift shop. As consultants are usually former clients, a dedicated device had to be created to manage the change of status from client to consultant and vice versa.
You can set up boosters campaigns, for example to support a launch, a commercial news dedicated to a product range or re-launch sponsorship, by temporarily increasing the amount of points awarded. Just define the action or product you want to promote, the period and the coefficient of the booster.
The Leoo platform allows you to set up a challenge to animate the relationship with your targets. The objectives of the challenge can be individual or collective. The program will show everyone their performances, and trigger emails at key moments (achievement of a goal, proximity to the end of the challenge, final performances, etc.).
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Promote your events (workshops, previews, private sales, visits to private places, etc.), and manage your invites through a dedicated module of the Leoo platform. Create invites based on your customers' status, or integrate them as a reward option in exchange for points.
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
Leoo can complement the catalogue of reward sand services by finding and integrating partners specifically tailored to your context and brand, through a dedicated sourcing team.

Résultats
- Nearly 6,500 active consultants led by the programme
- 100% of advisors are active in the programme