Montblanc boosts its sales network in Spain
Challenges
- Boost sales on the Spanish market for all the brand's products (leather goods and high-end watchmaking)
- Give a tool to the sales force to animate, train and drive points of sale
Solutions
We have designed a programme to capture and enrich the sales data of the Independent network. The shops see their activity rewarded with a selection of bespoke and high-end gifts, adapted to the brand's world. Managers can decide between offering a collective gift to their team or transferring the points to each seller.
Thanks to the Leoo platform you can give your customers and sales representatives access to a concierge service: they can then request a customised reward and will be accompanied by a Leoo personal shopper.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
The loyalty programme is a valuable tool for collecting sales data, especially when brokered by distributors or resellers, by rewarding the sell-out of your distributors and / or purchases by your end customers. The Leoo platform is designed to allow you to easily collect this transactional data, with different possibilities: declaration forms, automatic processing of sales files, invoice recognition or cash tickets…
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
Allow your programme members to transfer all or part of the points collected to other members. For example, as part of a B2B loyalty programme, give a company manager the opportunity to transfer points to employees, directly through the programme interface.
Results
- Encouraged network
- Better anticipation of restocking thanks to sales data