MGEN loyalty its members through a local culture and leisure offer
Challenges
- Enhance MGEN mutual membership by offering benefits that are perfectly in line with MGEN's target and brand values
- Animate the program with local offerings, including those from MGEN local partners
Solutions
Creation of the MGEN Avantages platform, a real e-commerce site of privileges offers dedicated to MGEN members. Access to the site is through the MGEN Connect ID. The offerings, both national and local, are selected for their consistency with the values of the brand, including events and cultural outings, offers of travel and leisure experiences to live with family, and sports activities. An advantage MGEN card allows you to benefit from offers from partners.
Ticketing
The Leoo platform natively integrates a ticketing offer (shows, concerts, festivals, cinemas, cultural visits...) allowing your customers to order tickets directly through the website of your brand's relational programme.
E-shop advantages offers
Integrate a wide range of benefits offers directly accessible through the programme's website: product discounts, experiences, event tickets...
Eligibility management
Access to your programme (whether it is a loyalty, rewards or sponsorship programme) may depend on specific conditions, related to the customer's history or status. The platform will manage this eligibility and display the appropriate messages in case of non-eligibility.
Marketing automation
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
Survey
Create surveys and micro-surveys directly with the programme's back office. Broadcast them in a targeted way and through all channels: banner on your site, e-mail, text message... Collect data to qualify your audience and better understand their expectations. You can maximize the response rate by awarding points to respondents.
SSO
By integrating your SSO (Single Sign-On) on the relational program site, you offer a seamless journey to your customers, who can connect with a few clicks and with the identifiers used on other sites and services of your brand.
Résultats
- 3 million MGEN members beneficiaries of the programme
- Near 4 millions page views in 2 years
- Average e-mail click rate: 15%
Leoo is a true partner and a valuable support in building and monitoring the programme's business model. The effectiveness of the programme is due in particular to the expertise and proactivity of the team, for the sourcing of offers and relational animation, and its adaptability to the context of management of local offers in connection with local representatives of the MGEN.
Pierre TASSI
Programme Manager, Customer Experience and Journey Division
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