MGEN - Programme MGEN Avantage - Home page
Challenges
  • Enhance MGEN mutual membership by offering benefits that are perfectly in line with MGEN's target and brand values
  • Animate the program with local offerings, including those from MGEN local partners
Solutions

Creation of the MGEN Avantages platform, a real e-commerce site of privileges offers dedicated to MGEN members. Access to the site is through the MGEN Connect ID. The offerings, both national and local, are selected for their consistency with the values of the brand, including events and cultural outings, offers of travel and leisure experiences to live with family, and sports activities. An advantage MGEN card allows you to benefit from offers from partners.

 

MGEN - Programme MGEN Avantage - E-mail
Résultats
  • 3 million MGEN members beneficiaries of the programme
  • Near 4 millions page views in 2 years
  • Average e-mail click rate: 15%

Leoo is a true partner and a valuable support in building and monitoring the programme's business model. The effectiveness of the programme is due in particular to the expertise and proactivity of the team, for the sourcing of offers and relational animation, and its adaptability to the context of management of local offers in connection with local representatives of the MGEN.

Pierre TASSI
Programme Manager, Customer Experience and Journey Division

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