Dynabook animates its dealer network

Défis
- Encourage and reward cross and up selling through tactical actions driven by different markets and countries
- Offer boosters on key products and reward trade policy enforcement
- Valuing ambassadors through a policy of increasing the rank of statuses
Solutions
We have deployed the win-win rewards space, allowing Toshiba resellers, based on their status, to choose rewards through their points. These awards range from the online gift shop benefiting managers and their sellers to bank transfers, through professional support services (communication, legal assistance, financing of demonstration products).
Thanks to the Leoo platform you can give your customers and sales representatives access to a concierge service: they can then request a customised reward and will be accompanied by a Leoo personal shopper.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Deploy your programme internationally, thanks to the native internationalisation possibilities of the platform: language management, local content management, local programme rules, localised e-shop of rewards offers…
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
The catalogue of offers integrated with the Leoo platform includes in particular specific services for professionals: legal services, marketing, team building, training... You can also add to it the professional services that your company or your partners can offer.
Give your customers a special status, consistent with their commitment to your brand. This status is updated according to the rules you define: periodic update, fixed date or anniversary date of registration, or dynamically as points are earned... a customer's status defines the exclusive content and services that they access through the loyalty programme.
Allow your programme members to transfer all or part of the points collected to other members. For example, as part of a B2B loyalty programme, give a company manager the opportunity to transfer points to employees, directly through the programme interface.
You can make it possible for the members of your programme to convert their points and make a bank transfer to their account.

Résultats
- Over 15,000 active accounts
- Programme deployed across 5 countries