BNP Paribas - Programme de récompenses - Site

Challenges

  • Recruiting new customers through sponsorship
  • Boost commercial offers with exclusive gifts or jackpot points

Solutions

We have created a fully integrated access space for points boxes and gifts in the Ma Banque website, with an SSO and an interface design applying BNP Paribas UX and graphic codes. The device allows both to unite operations running with a pool of points and to allow personalised access to exclusive gifts according to the eligibility of connected customers.

 

BNP Paribas - Programme de récompenses - Personal shopper

Résultats

  • One of the main customer acquisition levers for BNP Paribas
  • A smooth customer journey and an improved productivity gains

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