BNP Paribas creates a rewards system for its commercial operations
Challenges
- Recruiting new customers through sponsorship
- Boost commercial offers with exclusive gifts or jackpot points
Solutions
We have created a fully integrated access space for points boxes and gifts in the Ma Banque website, with an SSO and an interface design applying BNP Paribas UX and graphic codes. The device allows both to unite operations running with a pool of points and to allow personalised access to exclusive gifts according to the eligibility of connected customers.
Create the website of your relational programme by setting up the Leoo platform while benefiting from a tailor-made design of the site templates, to precisely apply the UX graphic and web charter of your brand.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Access to your programme (whether it is a loyalty, rewards or sponsorship programme) may depend on specific conditions, related to the customer's history or status. The platform will manage this eligibility and display the appropriate messages in case of non-eligibility.
Interconnect your relational programme and CRM solution to leverage data to personalise your customer experience. Conversely, all data generated through the programme (transactional, behavioral, relational, scoring data...) can be forwarded to your CRM to be used through other tools. Check out the platform's integration possibilities.
The Leoo platform allows you to manage a situation where a loyalty programme unites several companies or economic entities, by automatically tracking the contribution of each of them to the endowment (“burn"), and automatically managing the replenishment of the endowment budget in an equitable manner.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
By integrating your SSO (Single Sign-On) on the relational program site, you offer a seamless journey to your customers, who can connect with a few clicks and with the identifiers used on other sites and services of your brand.
Résultats
- One of the main customer acquisition levers for BNP Paribas
- A smooth customer journey and an improved productivity gains