Asturienne retain artisans
Challenges
- Encourage repeat purchasing by rewarding the loyalty of professional customers
- Increase the revenue per professional customer
- Foster products and services knowledge in order to increase sales
Solutions
For Asturienne, we have designed a B2B relational programme rewarding building professionals based on their purchases, to dynamise the relationship with booster campaigns and challenges, and to benefit from a high reactivity rate to communicate content about products. Asturienne sales manager can manage their own customers activity via the programme’s back office.
The Leoo platform natively integrates a ticketing offer (shows, concerts, festivals, cinemas, cultural visits...) allowing your customers to order tickets directly through the website of your brand's relational programme.
You can set up boosters campaigns, for example to support a launch, a commercial news dedicated to a product range or re-launch sponsorship, by temporarily increasing the amount of points awarded. Just define the action or product you want to promote, the period and the coefficient of the booster.
The Leoo platform natively integrates a very large selection of gift cards of brands and market places. Reward points are automatically converted into euros credited to gift cards.
The Leoo platform allows you to set up a challenge to animate the relationship with your targets. The objectives of the challenge can be individual or collective. The program will show everyone their performances, and trigger emails at key moments (achievement of a goal, proximity to the end of the challenge, final performances, etc.).
Thanks to the Leoo platform you can give your customers and sales representatives access to a concierge service: they can then request a customised reward and will be accompanied by a Leoo personal shopper.
An expert customer service team provides assistance to your programme members, from answering questions to after-sales service related to rewards. You access real-time updated indicators via your back office to allow you to monitor the quality and responsiveness of the service.
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
The Leoo platform allows you to simply integrate your company's data (product repositories, geographical areas, sales database, sales data...), in order to design a truly tailor-made relational programme. Check out the platform's integration possibilities.
The points system allows the greatest flexibility for a loyalty programme, a commitment programme or a business challenge. Each action of the programme member can be valued in a detailed manner, and collected points can be used in different ways: as gift points, to access a status, for a ranking, etc.
The catalogue of offers integrated with the Leoo platform includes in particular specific services for professionals: legal services, marketing, team building, training... You can also add to it the professional services that your company or your partners can offer.
By integrating your SSO (Single Sign-On) on the relational program site, you offer a seamless journey to your customers, who can connect with a few clicks and with the identifiers used on other sites and services of your brand.
Results
- +22% in revenue generated with the programme members
- A high registration and activity rate among customers