Site Astu Le Club

Challenges

  • Encourage  repeat purchasing  by rewarding the loyalty of professional customers
  • Increase the revenue  per professional customer
  • Foster products and services knowledge in order to increase sales

Solutions

For Asturienne, we have designed a B2B relational  programme  rewarding building professionals based on their purchases, to dynamise the relationship with booster campaigns and challenges, and to benefit from a high reactivity rate to communicate content about products. Asturienne sales manager can manage their own customers activity   via the programme’s back office.

 

Bonus Astu Le Club

Results

  • +22% in revenue generated with the programme members
  • A high registration and activity rate among customers

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