Allianz - Programme de parrainage - Home page

Challenges

  • Recruiting new customers through sponsorship
  • Reward ambassador clients
  • Mobilising agent and broker networks

Solutions

We have brought together the various Allianz brokerage networks around the Allianz Advantage programme to reward each sponsorship with “stars”, cumulative and redeemable for gifts directly on the programme website. A complete multi-channel marketing automation device (email, mail) allows to animate customers and their agents and brokers, promoting contact during crucial times.

 

Allianz - Programme de parrainage - E-mail

Results

  • More than 100,000 sponsors
  • High rate of Allianz conquest achieved by the Allianz Avantages programme

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