Allianz - Programme de rétention client - Lettre
Challenges
  • Decrease the termination rate via a personalised  approach to incident resolution
  • Improve customer satisfaction through an appropriate and striking gesture of attention
Solutions

To enable Allianz customer service to make an agile and proportionate gesture in favor of dissatisfied customers, we have set up a platform to choose and send customers a gift worth between €1 and € 300. The command triggered by the operator is accompanied by a custom letter.

 

Allianz - Programme de rétention client - Formulaire
Results
  • Steady and continuous decrease in churn rate since 2015
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