Allianz retains and re-engages its customers
- Decrease the termination rate via a personalised approach to incident resolution
- Improve customer satisfaction through an appropriate and striking gesture of attention
You can choose to give an exclusive gift, chosen from the many possibilities of the Leoo platform, to some of the members of your programme, depending on their segment, a particular action (subscription to a service, for example) or even a personal event such as their birthday.
Add mails to your omni-channel communication device, whether it's campaigns or custom mails sent automatically based on predefined scenarios, and always according to the communication preferences defined by your targets.
The Leoo platform allows you to create all your email templates, benefiting from the contents of your programme, and to schedule and customise your email campaigns and automated email scenarios directly thanks to the data of the programme's Customer Data Platform (data of customer profiles, segments, actions carried out in the program...). You can also choose to use your own email routing tool while leveraging the Leoo platform's rules engine to script submissions using web hooks (see integration possibilities).
The Leoo platform allows you to easily manage the rewards of your programme offering you a huge selection of products (high tech, deco, gastronomy...) and experiences (leisure, culture, travel...). Integrating them seamlessly into the site and animation of your relational programme.
Identify the key steps of your customers ' journey in the programme and automate the sending of personalised messages through the various communication channels: reminders, information messages, incentives to do an action, achievement of a goal, etc. By individualising messages and synchronising them with key moments, marketing automation significantly increases the engagement of your programme members.
The Leoo platform includes a back office to configure your campaigns or marketing scenarios via text messages. Campaign performance data is aggregated with the rest of the programme data for a 360° view of performance.
- Steady and continuous decrease in churn rate since 2015
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